I know you look to celebrities to boost readership and ad sales of Vogue, as do most magazines, but I’m really not a fan of them. I don’t see the point of idolizing another’s life when mine is crazier than even I can handle at times. However, I was flipping through the November 2010 issue of InStyle and saw this article about JewelMint.com, a subscriber-based shopping website started by, get this, Kate Bosworth and celebrity stylist Cher Coulter.
If I hadn’t been bored to tears on the train, the mere sight of Kate Bosworth would have made me flip the page— who needs another celebrity trying to be a designer. Luckily, I didn’t blow off the collaboration and found out a few interesting facts:
- JewelMint will be part of a bigger social commerce project called BeachMint started by MySpace Co-Founder, Josh Berman, and entrepreneur, Diego Berdakin, though that website has yet to launch.
- The monthly subscription to JewelMint is only $29.99 and you can choose one piece of jewelry, which would normally retail for about $100, each month to receive for “free” (read the price of subscription).
- The jewelry is created by both Kate and Cher, and the Style Quiz you take, along with your previous purchases, help determine your personalized jewelry showroom.
I’m not going to lie, I was still sort of a skeptic when I registered for the site, but after taking the Style Quiz that I thought wouldn’t apply to me and seeing the jewelry selected for me due to my answers, I was truly surprised— not only was the jewelry selection on the site interesting, understated and wearable, but also the pieces selected for me based on my answers were right up my alley. I even made my very first purchase, a pair of Piet Earrings which I received on Friday and promptly tweeted because I loved them so.
So, I will no longer judge you for putting celebrities on the cover based on their fame instead of their status as a fashion influencer. I’m also totally into this whole social shopping thing, it cuts down on the time I waste clicking through pages of items I’m never going to purchase, leaving me more time to write to you.